100 euros is quite an amount of money. For a sweat shirt. Or for a coffee.
But for a guitar? It ain't.
It's simply impossible to build a guitar for 100 euros that has a decent action. Thus, beginners are confronted with instruments that would even drive professionals crazy.
So, how are beginners supposed to progress on such an instrument?
How are they supposed to learn the right technique?
On top of that, resources are wasted for these guitars, underpaid jobs are supported and so on.
So what's the right thing to keep prices low and still deliver beginners with good instruments?
We believe recycling is.
That's why we bought some old instruments from our clients (some were even gifted to us because they like the idea so much) and optimized them for perfect playability ("Schloff tuned!").